Identify attractive growth opportunities in new and existing markets

Industrial Market Insight can help you explore segments in great depth and mine them for new opportunities.  Using research techniques designed for B2B, including New Product Blueprinting, we can help you target  market segments for further exploration, uncover and identify the most pressing unmet needs, identify the attractiveness of new product concepts, and create a well defined new product development program for your team.
We know why B2B products often fail to meet expectations and have processes designed to ensure your success!  If your company struggles with developing new products or services for industrial products, Industrial Market Insight can provide as much - or as little - help as you need.

1. Identify and target attractive segments

map of market attractiveness and fit
We work with you to uncover the full spectrum of opportunities you could pursue, help you prioritize them, and find the data to allow you to make decisions about which markets and opportunities to target for growth.
Industrial Market Insight can engage the market with your team to discover unarticulated market needs that lead to new product and service opportunities.

2. Discover market needs with qualitative research

Voice of Customer discovery noteboard

3. Identify critical market needs with quantitative research

quantifying unmet needs, industrial marketing
Industrial Market Insight uses quantitative techniques to separate market "needs" from "wants" and identify problems that customers will pay to have solved.

Learn why a quantitative measurement of customer needs is so critical in this blog post.

Deep market knowledge allows you to define new products and services that address critical, unmet market needs to delight customers and exceed business expectations!  Trade-offs between attributes are clearly understood, allowing the team to focus on what is important to customers and accelerate progress.

4. Properly define new products and services

Customized Commercial Excellence Projects

Industrial Market Insight can using proven problem-solving methods and analytical tools to diagnose commercial issues to improve margins and performance.  Our experience in Total Quality Management (TQM), root cause analysis, plus statistical and analytical methods leads to measurable results and lasting performance.

Industrial Market Insight can:

  1. Boost margins by improving pricing practices and capturing value
  2. Streamline workflows to improve efficiency and reduce costs
  3. Improve reliability and consistency of products and services; eliminate waste, inefficiencies, and reduce cost