WHY IS A WELL-CONSTRUCTED VALUE PROPOSITION SO IMPORTANT?

Q: WHY IS A WELL-CONSTRUCTED VALUE PROPOSITION SO IMPORTANT?

A well-developed value proposition will: Establish the foundation of the business case for the project by identifying target customers, the problems you solve for them, and how your solution is different than others that are available. Accelerate product development by focusing effort on features that deliver the most value to the customer. Ultimately, a well-constructed value proposition will help you build a better business case, achieve sales goals more quickly, and improve return-on-investment.

Question

marc.benevento@gmail.com · Accepted Answer

Establish the foundation of the business case for the project by identifying target customers, the problems you solve for them, and how your solution is different than others that are available.
Accelerate product development by focusing effort on features that deliver the most value to the customer.

Ultimately, a well-constructed value proposition will help you build a better business case, achieve sales goals more quickly, and improve return-on-investment.