Identify attractive growth opportunities in new and existing markets
Industrial Market Insight can help you explore segments in great depth and mine them for new opportunities. Using research techniques designed for B2B, including New Product Blueprinting, we can help you target market segments for further exploration, uncover and identify the most pressing unmet needs, identify the attractiveness of new product concepts, and create a well defined new product development program for your team.
We know why B2B products often fail to meet expectations and have processes designed to ensure your success! If your company struggles with developing new products or services for industrial products, Industrial Market Insight can provide as much - or as little - help as you need.
1. Identify and target attractive segments
We work with you to uncover the full spectrum of opportunities you could pursue, help you prioritize them, and find the data to allow you to make decisions about which markets, opportunities, and customes to target for growth.
Industrial Market Insight can engage the market with your team to discover unarticulated market needs that lead to new product and service opportunities.
Through our partnership with The AIM Institute, we use the leading B2B process, New Product Blueprinting, to uncover what customers want.
2. Discover market needs with qualitative research
3. Identify critical market needs with quantitative research
Industrial Market Insight uses quantitative techniques to separate market "needs" from "wants" and identify problems that customers will pay to have solved, eliminating guesswork from product development and streamlining your project portfolio.
The Blueprinter software allows us to conduct quantitative surveys of markets to identify segments with shared needs.
Learn why a quantitative measurement of customer needs is so critical in this blog post.
Deep market knowledge allows you to define new products and services that address critical, unmet market needs to delight customers and exceed business expectations! Trade-offs between attributes are clearly understood, allowing the team to focus on what is important to customers and accelerate progress.
4. Properly define new products and services
Customer and Market Surveys *NEW*
Not your typical market survey. We design surveys specifically B2B customers that yield actionable results.
Customer surveys: We begin our knowledge of industrial supplier evaluation criteria and engage key stakeholders to create customer surveys that are meaningful to you and your customers. If you are seeking a one-time survey to feed into strategic or operational planning or prefer to monitor the pulse of your customers on a regular basis, we have you covered.
Market surveys: Do you have a product idea or want to identify which projects in your portfolio have the greatest chance of commercial success? We can create a survey to assess market needs and provide a quantitative measure of demand for new products or concepts. Eliminate the guesswork and endless debates. Find out what customers need and position your new products for successs.
Customized Commercial Excellence Projects
Industrial Market Insight can using proven problem-solving methods and analytical tools to diagnose commercial issues to improve margins and performance. Our experience in Total Quality Management (TQM), root cause analysis, plus statistical and analytical methods leads to measurable results and lasting performance.
Industrial Market Insight can:
- Boost margins by improving pricing practices and capturing value
- Streamline workflows to improve efficiency and reduce costs
- Improve reliability and consistency of products and services; eliminate waste, inefficiencies, and reduce cost