NEWS RELEASE
For Immediate Release
B2B Marketing Firm Aims to Help Manufacturers Grow
Industrial Market Insight combines technical, B2B marketing expertise to identify organic growth and business improvement opportunities
COLUMBUS, Ohio (April 20, 2015) – Manufacturing companies are very good at achieving efficiencies in processes and serving existing customers. However, many are under resourced in what are perceived as non-revenue generating roles, such as strategic marketing, and fail to generate well defined organic growth opportunities as a result.
Recognizing this market need, Marc Benevento established Industrial Market Insight to provide strategic marketing resources and expertise to manufacturers and material suppliers seeking growth with new products, services, or markets. The company uses tools that are specifically designed for business-to-business (B2B) marketing, and combines them with years of real-world industrial experience at all levels of the manufacturing supply chain.
It is a unique and powerful combination of skills that helps companies grow and improve profitability. “Developing a value proposition for an industrial product requires a fundamental understanding of both technology and marketing, plus a desire to explore the unknown,” says Benevento.
In October 2014, Industrial Market Insight became the first independent consultancy certified at the Blue Belt level in New Product Blueprinting, a growth process developed by The AIM Institute specifically for B2B markets, such as chemicals, metals, and adhesives. Since the training is normally delivered to marketing departments that exist in very large companies, it has not been available to smaller companies lacking a marketing function. “We are enabling smaller companies to have access to powerful new growth tools for the first time,” says Benevento, “that is exciting.”
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About Industrial Market Insight
Based in Columbus, Ohio, Industrial Market Insight LLC is a consultancy focused on the needs of manufacturing companies seeking performance improvements and organic growth. Industrial Market Insight has tools and resources to help uncover and market needs and translate them into new business opportunities. More information can be found at www.industrial-market-insight.com.
FOR MORE INFORMATION:
Marc Benevento
614-284-0975
mbenevento@industrial-market-insight.com