NEWS RELEASE
For Immediate Release
Industrial Market Insight to Discuss New Product Strategy at Adhesives and Sealants Conference
Presentation at Adhesive and Sealants Council (ASC) Spring Convention & EXPO in Nashville on Wednesday, April 22nd
COLUMBUS, Ohio (March 31 2015) – Industrial Market Insight is pleased to announce that Marc Benevento will bring his marketing expertise to the ASC Spring Convention & EXPO, to be held April 20-22, 2015 in Nashville, Tennessee.
Attendees will learn about best practices in new product strategy, and obtain practical techniques that tie new product strategy and tactical implementation following a product launch. “It’s a monumental task to launch a new product, and the follow through from that launch is just as important to support success,” said Benevento.
The presentation, “Using Forecasts to Link New Product Strategy and Tactics,” will be held, Wednesday, April 22nd at 2:30 p.m. as part of the Business Development and Market Trends program.
The ASC Spring Conference and Expo is set for April 20-22, 2015, at the Gaylord Opryland Resort in Nashville, Tenn., and will be attended by hundreds of adhesives and sealants industry professionals. More information can be found at http://www.ascouncil.org/events.
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About Industrial Market Insight
Based in Columbus, Ohio, Industrial Market Insight LLC is a consultancy focused on the needs of manufacturing companies seeking performance improvements and organic growth. Industrial Market Insight has tools and resources to help uncover and market needs and translate them into new business opportunities. More information can be found at www.industrial-market-insight.com.
FOR MORE INFORMATION:
Marc Benevento
614-284-0975