NEWS RELEASE
For Immediate Release
Industrial Market Insight to Share Strategic Planning Process at Adhesive and Sealant Conference
Presentation at Adhesive and Sealants Council (ASC) Spring Convention & EXPO in New Orleans on Wednesday, April 20th.
COLUMBUS, Ohio (April 4 2016) – Industrial Market Insight is pleased to announce that Marc Benevento will make a presentation on business strategy at the ASC Spring Convention & EXPO, to be held April 18-20, 2016 in New Orleans, Louisiana.
Attendees will learn about the dangers of building a strategic plan based only on internal knowledge of competitive strengths and market opportunities, and will be shown practical techniques for bringing external market and customer perspective into the planning process. “to avoid becoming irrelevant, companies must understand market dynamics and recognize threats from indirect competition”, said Benevento.
The presentation, “Building a Resilient Business from the Outside In,” will be held, Wednesday, April 20th at 2:15 p.m. as part of the Business Continuity program.
The ASC Spring Conference and Expo is set for April 18-20, 2016, at the Hilton New Orleans Riverside in New Orleans, La. Over five hundred adhesives and sealants industry professionals are expected to attend. More information can be found at http://www.ascouncil.org/events.
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About Industrial Market Insight
Based in Columbus, Ohio, Industrial Market Insight LLC is a consultancy focused on the needs of manufacturing companies seeking performance improvements and organic growth. Industrial Market Insight has tools and resources to help uncover and market needs and translate them into new business opportunities. More information can be found at www.industrial-market-insight.com.
FOR MORE INFORMATION:
Marc Benevento
614-284-0975
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