The process of developing a strong value proposition forces the project team to consider the quantifiable benefits that are delivered to the target customers AND how the solution offered is different from the competition.  This forces the team to consider things such as:

• Who are the target customers and how big is the market opportunity?

• What problem does this solve for the customer and how much will they be willing to pay for it?

• What other solutions to this problem exist, and why is our solution the best option for customers?

The answers to these questions are critical elements of the business case that are often overlooked by product development teams.  Industrial Market Insight can gather this information for you or train your team in the best practice used by leading global industrial manufacturers.