News
Marc Benevento of IMI discusses new product success in B2B, value proposition, and voice of customer on the Adhesive and Sealant Council podcast. Listen here.
Industrial Market Insight Blogs
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Adhesives & Sealants in EV Battery Applicaitons Survey Promotional Drawing Contest Rules
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Is Your B2B Market Research Half-Baked?
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Focus on Value Proposition for Winning B2B Innovation Plans
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Focus for Faster Innovation
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5 Steps to New Product Success
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Disrupt Your Customer Relationships to Spark Innovation
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Do Your New Product Sales Measure Up?
Guides & Whitepapers Authored by Industrial Market Insight
Industrial Marketing Resources
"Winning at New Products", Robert Cooper
"The Statue in the Stone", Scott Burleson, AIM Institute
"Brainsteering: A Better Approach to Breakthrough Ideas", Kevin Coyne & Shawn Coyne
"The Voice of the Customer: A Primer for Everyone:", Scott Burleson, AIM Institute
"The Art of Innovation", Tom Kelley, IDEO
"SPIN Selling", Neil Rackham
