News
Marc Benevento of IMI discusses new product success in B2B, value proposition, and voice of customer on the Adhesive and Sealant Council podcast. Listen here.
Guides & Whitepapers Authored by Industrial Market Insight
Industrial Marketing Resources
"Winning at New Products", Robert Cooper
"The Statue in the Stone", Scott Burleson, AIM Institute
"Brainsteering: A Better Approach to Breakthrough Ideas", Kevin Coyne & Shawn Coyne
"The Voice of the Customer: A Primer for Everyone:", Scott Burleson, AIM Institute
"The Art of Innovation", Tom Kelley, IDEO
"SPIN Selling", Neil Rackham
