Of course you can, provided that they have the proper training and tools, and that they are given the time needed to put in the work that is required.

The tools, techniques, and skill sets needed to develop a value proposition in B2B are different than B2C.  Industrial Market Insight can train your team or provide experienced resources to develop value propositions for your projects. We also partner with the AIM Institute to help clients learn to use skills and tools such as New Product Blueprinting and Everday VoC.

Product managers and product development teams are often so busy solving today’s problems that they can’t spend adequate time framing future projects.  Sales people are accustomed to talking about products they have to sell now rather than listening for new product opportunities.  Value proposition training works best if responsibilities are shifted to allow people time to focus on the future.

If your team will be given time to develop value propositions for new products, training is the best option.  If you don’t have adequate resources or want to move quickly, Industrial Market Insight can work with your team to get the work done.  Inquire about a project today.